Shrouk Abdelnabi

Product Designer based in Dublin

Currently I’m the founding product designer at Whippy, building the platform from the ground up. It’s now used by over 1,000 companies, most of them enterprise.

Selected work from the past 12 months

Live

In six months, I brought Thunder to Whippy’s dashboard through a phased migration, validating components on less-used pages before moving to core workflows. By preserving proven layouts and targeting usability gaps, we retired legacy code and established a consistent foundation for engineers and AI agents to build on.

My work on Whippy’s campaigns began with a clearer builder, guiding customers through writing a message, choosing an audience, and scheduling a send. Customer feedback then shaped a new campaign calendar, giving teams a shared view of what’s going out and when, with day, week, and month views and drag-to-reschedule controls.

I redesigned Whippy’s agent builder from a dense editor into a structured workspace, where a customer writes the system prompt, talks to the agent, and publishes when it sounds right. Their live agent kept answering calls while they shaped the next version.

I set the design direction for Whippy’s call flows, which already routed calls but were confusing and error-prone, around a visual builder that shows the path of a call. The team rebuilt the backend around that direction, customers got a much clearer workflow, and support tickets dropped significantly.

I explore ideas through prototypes and ship production code, bringing care to both how things work and how they feel.

Previously, I designed fintech products at MoneyHash, after five years in motion graphics and illustration for clients like Snapchat and Tru.

Reach me on LinkedIn or via email.